How do colors affect purchases?
Posted 12/1/2011 9:29:00 AM

What causes you to buy, engage, and/or grab your attention?
It could be the attraction to the color.

For retailers, shopping is the art of persuasion.  Though there are many
factors that influence how and what consumers buy. However, a great deal
is decided by visual cues, the strongest and most persuasive being color.

According to Kissmetric...

Businesses use certain colors to tap into your emotions. Here's why they
use...

YELLOW -
Optimistic and youthful
often used to grab attention of window shoppers

RED -
Energy
Increase heart rate
creates urgency
often seen in clearance sales

BLUE -
Creates the sensation of trust and security
Often seen with banks and businesses

Green -
to associate with wealthy
The easiest color for the eyes to process
Used to relax in stores

ORANGE -
Aggressive
Creates a call to action
Subscribe, buy, or sell

PINK -
Romantic and feminine
Used to market products to woman and young girls

BLACK -
Powerful and sleek
Used to market luxury products

PURPLE -
Is used to soothe and calm
Often seen in beauty or anti-aging products

WHITE -
Typically associated with purity, honesty, integrity, and angel

Posted By: Lady T  

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