How do colors affect purchases?
12/1/2011 9:29:00 AM
What causes you to buy, engage, and/or grab your attention?
It could be the attraction to the color.
For retailers, shopping is the art of persuasion. Though there are many
factors that influence how and what consumers buy. However, a great deal
is decided by visual cues, the strongest and most persuasive being color.
According to Kissmetric...
Businesses use certain colors to tap into your emotions. Here's why they
Optimistic and youthful
often used to grab attention of window shoppers
Increase heart rate
often seen in clearance sales
Creates the sensation of trust and security
Often seen with banks and businesses
to associate with wealthy
The easiest color for the eyes to process
Used to relax in stores
Creates a call to action
Subscribe, buy, or sell
Romantic and feminine
Used to market products to woman and young girls
Powerful and sleek
Used to market luxury products
Is used to soothe and calm
Often seen in beauty or anti-aging products
Typically associated with purity, honesty, integrity, and angel